I meet with leaders to discuss the goals and objectives of the initiative, the desired outcomes, and ways to track progress and measure success.

I evaluate audiences to find out where they get their information, whom they trust, and what messages will resonate most. I map tactics to audiences. Tactics can include:

• Content:

  • Stories

  • Photos

  • Videos

  • Printed or online publications

• Distribution

  • Social media

  • Newsletters

  • Email marketing

  • Websites

By mapping goals/objectives to audiences and tactics, I develop a timeline for delivery and methods for collecting metrics that matter. True results come from measuring how your audiences acted or changed in response to your communications.