Craft Your Story with Catherine
Science & Technology - Research & Innovation - Impact
My mission
I help connect people with the stories that build support research and innovation.
Molly Seltzer Photography
Skills
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Through comprehensive communications plans, I create tactics that map to outcomes, optimized for entire research centers or specific project launches.
Projects that I produced, managed, and edited from 2012-2024:
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From white papers to feature-length stories, I work with researchers and leaders to bring clarity and compelling prose to messages and calls-to-action.
Stories include:
Tempest in a Laptop: Ning Lin’s hurricanes help planners brace for the big one
Engine of cosmic evolution: Eve Ostriker looks under the hood
Beyond Einstein: Physicists find surprising connections in the cosmos
Featured startup: SpliceBio forges gene-therapy solutions
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With expertise in content architecture, user experience, and digital accessibility, I create sites that meet the moment and convert viewers into supporters.
See these archived sites in the Wayback Machine:
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Working with stakeholders including scientists and innovators, I write storyboards and scripts to translate complex ideas into visual stories tailored to audiences.
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Through engaging content, I ensure that research and innovation stories and messages resonate with intended audiences.
Unsplash
My values:
Depth: Thoughtful, evidence-based
Connection: Making research personal, warm and human
Clarity: Explaining complex discoveries in everyday language
Impact: Showing how discoveries improve our lives through startups and innovation
My story:
I’m a communications and marketing leader with a deep background in explaining complex topics in everyday language, I help people understand the mechanics of research and feel its benefits — in areas such as technology, health care, and innovations.
I have 15 years of experience creating research communications products — websites, magazines, brochures, videos, social media channels, newsletters and outreach campaigns.
As a professional journalist prior to working at research universities, I wrote health and science articles for major publications such as Nature and New Scientist. I am the author of the mass-market environmental lifestyle book, Green Guide Families: The Complete Reference for Eco-Friendly Parents (National Geographic, 2010).
I served as president (2019-21) of URMA, the international society for university research communicators.
AI statement
I use AI to assist with copyediting, audio transcription and responsible fact-checking, recognizing that it is an imperfect and developing tool.
Contact me
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